Salesforce CEO says Slack will play a prominent role in AI

Salesforce CEO Marc Benioff told CNBC’s Jim Cramer on Tuesday that its messaging program Slack will not only have its own AI, but it will be used by some of the biggest names in artificial intelligence.

“The big news is Slack is really starting to wake up with its own AI,” Benioff said. “It holds so much data for our customers. I think Slack is going to be the promise of AI for a lot of our most important customers.”

“If you go talk to any of these great, new AI companies,” Benioff continued, referencing OpenAI, Cohere and Anthropic, “they are all Slack-first companies; they all built their product with Slack.”

Benioff said Slack is not only a system of engagement but a system of record, so the program itself can start managing data.

The Salesforce CEO also discussed the next iteration of the company’s Einstein, an AI program with capabilities aimed at assisting companies with CRM, customer relations management. He stressed that while the program is learning from customers’ data, it is protecting that data with a “trust layer.”

“Einstein will do a trillion transactions for our customers this week in AI, but we never look at the customers’ data.”

Salesforce CEO: 'Slack is going to be the promise of AI for a lot of our most important customers'

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